The Swedish giant is well known for its creative and practical home and kitchen products. Now IKEA Canada has come up with a campaign “Cook this Paper”, which aims to offer a simple and effortless ways of cooking delicious meals at home.
IKEA has created brilliant cookable paper posters printed with food safe ink featuring instructions and diagrams needed for a particular meal. Just place the ingredients over the drawings on the paper, roll and cook it.
All the ingredients and kitchen equipment can be purcahsed at IKEA, which seems to be a good marketing strategy used by the retailer. (Via)